According to lore, David Ogilvy famously said that 
research is often used as a drunkard uses a lamppost –
for support rather than illumination. 

This is our rallying cry! For us, the answer doesn’t lie in data or facts themselves, but instead from the insights that emerge. In today’s data-driven world, we believe this statement rings even more true than before.

Based on this fundamental belief around the role of research, we started our own consultancy in 2018 and named it Lamppost Insights. We designed the company to support our brand partner’s immediate needs, but more importantly, to illuminate and inspire the best path forward.

WHAT MAKES US DIFFERENT

In everything we do, we commit to being open minded, honest and bold while always remaining judgment free, respectful, and above all kind.

Brand Experts. We’re passionate about solving tricky brand problems and building strategies for success. You can count on us to sink our teeth into understanding your unique challenges and proactively offer an experienced point of view across all stages of an initiative.

Collaborative Partnership. We are dedicated to building deep partnerships where we’re consistently involved and become almost an extension of your team. As empathetic listeners, we work hand-in-hand with brands in a collaborative, nimble and thoughtful way.

Strategic Guidance. From our perspective, our worst nightmare is to deliver results that sit in a random folder on your network and never get used. We believe in providing strategic guidance at every step so you can use the insights we uncover to move forward and build action plans.