It never ceases to amaze us how right David Ogilvy was oh-so-many years ago. In todays data-driven world, his statement rings true even more so than ever before.
As researchers and strategic thinkers, we often turned to this line as a rallying cry.
We loved it so much that when we decided to start our own consultancy, it was only natural that we name it Lamppost Insights…the consultancy that builds research programs to support and illuminate ideas.
Our decades of experience in taking on client challenges, from the most complex to the most straightforward issues, puts us in a unique position to help our clients.
We build customized, multi-faceted quantitative and qualitative solutions to solve our client’s issues. By marrying tried and true approaches with cutting edge technology, we’re able to take data further than ever before, unlocking insights that would never have been discovered by others.
Our team has over 20 years of experience in helping brands large and small to elevate and maximize their brand experiences.
From big box retailers, to quick serve, to sports and athletic apparel, all the way to local furniture and beverages, we have learned what are the spoken (and often unspoken) motivators behind long-term brand loyalty.
Unleashing the power of the minority shopper for a retail client.
A blend of Quantitative surveys, Mobile Missions and Shop-Alongs among a traditionally hard-to-reach audience
Using the sub-conscious to drive brand change for a major QSR brand.
Quantitative tracking using a mix of conscious and sub-conscious techniques
From strategy maximization to creative placement for a leading global apparel company
Qualitative Friendship Groups and Quantitative Concept Maximization, followed by in-market shop-alongs
Helping maximize a new workforce platform for the worldwide leader in talent management
Mobile-Friendly Quantitative surveys among high-level business decision makers.