This is our rallying cry! For us, the answer doesn’t lie in data or facts themselves, but instead from the insights that emerge. In today’s data-driven world, we believe this statement rings even more true than before.
Based on this fundamental belief around the role of research, we started our own consultancy in 2018 and named it Lamppost Insights. We designed the company to support our brand partner’s immediate needs, but more importantly, to illuminate and inspire the best path forward.
Our team of consultants bring 20+ years of strategy and research experience in helping drive growth for brands via meaningful brand connections. Based on our work with some of the world’s most recognizable brands, we believe it’s essential to invest in building an authentic, meaningful connection between your brand and key audiences in your ecosystem.
We partner with brands to build thoughtful, customized solutions to complex problems across all stages of the brand development process – from understanding your core audience and positioning thru to evaluating the impact of your marketing efforts.
No matter the stage of brand development, we help uncover underlying human truths to create impactful brand experiences that drive brand health and success. In everything we do, we use left and right brain thinking to generate fresh breakthrough ideas with rigor, clarity and inspiration.
White Space Opportunities
New Product Potential
Discrete Choice Modeling
Brand Experts. We’re passionate about solving tricky brand problems and building strategies for success. You can count on us to sink our teeth into understanding your unique challenges and proactively offer an experienced point of view across all stages of an initiative.
Collaborative Partnership. We are dedicated to building deep partnerships where we’re consistently involved and become almost an extension of your team. As empathetic listeners, we work hand-in-hand with brands in a collaborative, nimble and thoughtful way.
Strategic Guidance. From our perspective, our worst nightmare is to deliver results that sit in a random folder on your network and never get used. We believe in providing strategic guidance at every step so you can use the insights we uncover to move forward and build action plans.
A blend of Quantitative surveys, Mobile Missions and Shop-Alongs among a traditionally hard-to-reach audience
Understanding Emotional Equity
Quantitative tracking using a mix of conscious and sub-conscious techniques
Qualitative Friendship Groups and Quantitative Concept Maximization, followed by in-market shop-alongs
B2B Concept Maximization
Mobile-Friendly Quantitative surveys among high-level business decision makers.